Review The Report “Consumers’ Social Responsibilit

Introduction Formed in 2004, the Centre for Responsible communication channel (CRB) (formerly cognise as the Dubai Ethics Resource Centre), ), an initiative Dubai domiciliate of transaction is the longest standing centre for promoting communication channel responsibility in the United Arab Emirates. CRB assists members of the Dubai Chamber to apply responsible business practices that provoke doing and competitive advantage through: Raising sense of Corporate Social Responsibility (CSR) in business and with consumers; encouraging businesses to implement best practice standards; Providing direct advice and tools to businesses to improve their CSR surgical operation; and Measuring and documenting the aw beness and the implementation of responsible business practices in Dubai. The project of the distinguish Consumers Social Responsibility, Sustainable Consumption, and Green shop in the United Arab Emirates by Dr. Belaid Rettab and Dr. Anis Ben Brik, published in 200 9 was to retrospect the consumers public opinion on corporate social responsibility by businesses and the willingness of the consumer to reconcile for a premium for green products. Briefly nominate the master(prenominal) findings of the report and explain the implications of these findings to marketers.

One of the main findings of the report was the change magnitude consumer aw arness of Corporate Social Responsibility (CSR) and the touch businesses are having within their stake holders. The consumers within the region are willing to pay a premium for products and services from a socially responsible compan y and conversely, they will punish freewhee! ling companies by boycotting their products. The report notes of ten main findings as follows: 1.Consumers wealthy soul clearly stated that they prefer to buy from companies that are socially and environmentally responsible. 2.An increasing segment of consumers in the UAE expect companies to be socially responsible. 3.Consumers use social and environmental attributes as purchase criteria 4.A significant...If you want to get a full essay, influence it on our website: OrderCustomPaper.com

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